Aug, 2006; HW #6; Audience Analysis

From the prospective employer's viewpoint (the 'audience'), the job application packet needs to be written out to appeal to who would be doing the hiring of the job applicant; namely, the 'power' or the decision-maker, usually in the human resources department.
In the cover letter, there needs to be specific wording or phrasing to let the employer know the applicant has some idea what the job position is about. As well as in the resume, if not more so, even more specific qualifications of the applicant, in addition, if possible, a succinct listing of related affiliations that have assisted the applicant's knowledge base.
The level of interest needs to be clear, especially in the cover letter, which in essence, an introduction from the "writer"--the job applicant to his/her "audience", the potential employer.
As the individual who does the hiring reads the packet, she/he needs to find the information in an efficient manner; otherwise, the possibly well-deserving individual may lose out on a great employment opportunity--all because of lack of clarity in the job application packet.